Trends can lead to financial success and help define our lives. We either make money
or spend money based on trends, depending on where we position ourselves. Bill Gates is
one of the richest men in the world because he positioned himself in front of one of the
hottest trends in history - the computer revolution.
The widespread awareness of wellness and nutrition, and the use of vitamins and
nutritional supplements, is growing at an incredible rate.
- Total U.S. sales of vitamins and nutritional supplements reached $14 billion in 1998.
- This represents growth of 17% since 1997.
- With over 50% of the U.S. population using vitamins or nutrition supplements daily, this
represents per capita spending of $112 per user.
With healthcare costs going through the roof and the quality of care diminishing, more
and more people are turning to preventive and alternative medicine to stay well, so that
they don't have to go to a doctor. We are beginning to understand that preventing illness
is a lot smarter that treating it.
Also, 80 million Baby Boomers, the largest generation in the history of the world, are
reaching 50 years old. They want to look and feel younger and have the expendable income
to pursue this goal. |
